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Njoki Kangethe

Services

Writing that thinks deeply and reads beautifully.

Your ideas may already be brilliant. My job is making sure the words rise to meet them. Here's how I help clients communicate more clearly, strategically and memorably.

01 — Writing and Copywriting

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Writing and Copywriting

For brands that want words with personality, clarity and purpose.

I write copy that sounds intelligent without sounding robotic, polished without sounding corporate, and human without trying too hard.

  • Website copy
  • Brand messaging
  • Email campaigns
  • Founder bios
  • About pages
  • Product and service descriptions
  • Newsletters
  • Thought leadership articles
  • LinkedIn articles
  • Blog content
  • Ghostwriting
  • Opinion pieces

Best for

Brands, founders, consultants, creatives, NGOs, sustainability organisations, and people whose ideas deserve better sentences.

Let's work together →

02 — Sustainability and ESG Communication

Sustainability and ESG Communication

Because sustainability communication should sound human too.

I combine a background in sustainability consulting and sustainable development with strong storytelling and communication strategy. Translation: I turn sustainability language into something people can actually connect with. Almost nobody wakes up emotionally invested in 'SDG 12.5' — but people do care about overflowing landfills, plastic in rivers, rising food prices, and the future they're leaving their children.

That gap between technical language and human understanding? That's exactly where I work.
  • Sustainability reports
  • ESG communication
  • Climate storytelling
  • Impact reports
  • SDG communication
  • Sustainability thought leadership
  • Grant and donor narratives
  • Internal communication
  • CSR messaging
  • Research-to-reader translation

Best for

NGOs, sustainability consultancies, social enterprises, impact-led brands, development organisations and corporate ESG teams.

Book a free discovery call →

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03 — Editing and Communication Audits

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Editing and Communication Audits

Sometimes the writing isn't bad. It's just tired.

You know that feeling when something technically makes sense, but still somehow feels confusing, dry, bloated or emotionally flat? I help fix that.

  • Edit existing copy
  • Refine tone of voice
  • Improve clarity and flow
  • Simplify complex writing
  • Audit communication materials
  • Review websites and messaging
  • Identify communication gaps
  • Make your writing sound more human

Best for

Brands and organisations whose communication feels slightly 'off' but can't quite figure out why.

Fix my messaging →

04 — Communication and Narrative Strategy

Communication and Narrative Strategy

Before the words comes the thinking.

Sometimes clients don't need more content. They need clarity. I help individuals and organisations work out what they're really trying to say, who they're trying to reach, and how to communicate it more effectively.

  • Messaging strategy
  • Narrative positioning
  • Tone-of-voice development
  • Audience communication
  • Brand storytelling direction
  • Founder narrative development
  • Campaign messaging support

Best for

Founders, startups, NGOs, consultants, personal brands, and organisations navigating growth or repositioning.

Let's talk strategy →

A hand-drawn strategy map pinned to a studio wall.

The Process

No mystery, no weird sales energy.

  1. 01

    A free 30-minute call — we talk about your goals and your project.

  2. 02

    A written proposal — scope, timeline, what you get.

  3. 03

    The work — drafts, your notes, revisions, no ego.

  4. 04

    Handover — final files, plus guidance on using them well.

Let's make your communication less forgettable.

We talk about your goals. I learn about your project. We figure out whether we're a good fit. No pressure. No weird sales energy.

Book a Free Discovery Call Email Me
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